Price of labor...

Our fence is falling down! So, before the east wind picks up and carries what is left of it away, I am replacing it.
Rick's Custom Fencing in Gresham has a package for a basic Ceder fence that would cost almost $2500 for the length we need (80 ft), but luckily they also offer a "materials only" package that would cost us just over $1,000. So, this is pretty much a no brainer.
The cost of labor seems ridiculous to me. $1500 for a days work!?!?
I got the parts Friday, and spent most of the weekend digging the post holes. I hit some very rough patches of gravel under about 8 inches of dirt, so it took me quite some time. I am hoping to have it mostly completed within the next couple weeks. It is a lot of work, but I am somewhat confused why Rick's doesnt just lower the cost of labor... would he not make more in the long run? I know people like me with low funds, but plenty of cahonas to take on a new project, might be a little more willing to fork over their hard earned $$ if it was a bit more reasonable. But no, they have to charge a ridiculous price for labor... and well... its their loss! And it will be even more loss for them when I help the next guy whom wants to use some of the lessons I learned!
But, now that I think about it, there are probably enough people around here with money coming out their ears that the little guy isn't affecting Rick's bottom line much. Doh!